Then to further disgrace himself even more, He started hanging with G-unit and became Murda Mase while at the time claiming to be a Pastor. But Mase was really gone for 5 YEARS before eventually coming back and embarrassing himself with the very mediocre and at many times corny Welcome Back album. Mase’s sudden retirement stirred up a lot of questions and the dealings that be going on behind the scenes at Bad Boy. But then one day Mase shocked the hip hop world by announcing that he was gonna retired from Hip Hop and focus on being a Pastor. Puff made Mase switch his whole style up into a more jiggered, radio friendly style and it paid off with Mase’s debut album Harlem World being an instant seller and building momentum back into the Bad Boy Roster. Mase had the baby face look, he had the hardcore following from his days of Children of the Corn along with a lazy but catchy flow that Puff knew he can use to hypnotize radio. So Puff shifted his focus on Harlem Representative Mason Betha formerly known to many hip hop heads as Mase. He knew that if he tried to do what Suge did with Tupac and that’s rely on a deceased artist’s catalogue to carry the label that Bad Boy wouldn’t have made it pass 1998.
With Biggie dead and gone, Puff did the very smart thing and focus on the other acts that he had on the label. His death had a much bigger impact on Bad Boy than Puff would ever admit. Whats very eerie is that He would become a bigger star after death with his Life After Death album being a top seller throughout 1997 going into 1998. But with that instant success came a lot of problems, A beef with Tupac, Death Row and the West Coast would be the main focus point of Biggie’s career before he was killed on March 9th 1997. Biggie’s Ready to Die album shifted a lot of momentum back in the East Coast hip hop scene and made him a superstar over night.
NY needed a voice and a guy that was talented or powerful enough to shake up the East Coast and compete with the West Coast. With the West Coast dominating the rap scene from 91 to that time period 1994. Biggie had a charisma and a unique style that made him stand out from a lot of his peers. Of the Bad Boy Curse: Notorious B.I.G.īiggie was not only a savior to New York Hip Hop but also Puffy’s main cash cow and main attraction. Nobody has seen or heard from Craig Mack since. He tried to come back in 1997 with a new album but that shit disappeared quicker than Harold Miners Basketball career.
But it seemed that soon as Biggie rose to fame, Puff just threw Craig Mack in the back-burner because after 1995, He was a distant memory. Craig Mack wasn’t the best rapper in the world but he had alot of rugged production along with one of the hardest hip hop songs of the summer Flava in Ya Ear bumping through everybody speakers. Victim #1 of the Bad Boy Curse: Craig MackĬraig Mack was one of the first artists along with Biggie and Faith that were signed to Bad Boy in early 1994. The Curse of Bad Boy which is the title of this blog is gonna break down Bad Boy artists who has suffered from the curse and please believe the list is pretty long. I give him a lot of credit for his longevity and work that he’s put into the game along with breaking artists such as Notorious B.I.G., The LOX, Faith Evans and many others but on the flip side his track record of dealing with his artists past and present is very suspect to say the least. Puff is a marketing genius and while he’s done a magnificent job of marketing HIMSELF and the Bad Boy brand(Basically as himself being the main face).
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If he isn’t marketing music, clothes, fashion, or films, He’s even going far as to trying to sell you proactive cream Vote or Die T-Shirts and doing reality TV shows. Diddy’s longevity and his clever marketing of his products have made him as one of Hip Hop’s greatest hustlers. Love him or hate him as a musician, You can’t deny the impact that Sean P-Diddy Combs left on the culture of Hip Hop.
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